Super Bowl “Dad-Do” Campaign 2016

Proctor & Gamble father-daughter campaign inspired by Nielsen’s research

When we discovered research by Dr. Nielsen revealing that quality time spent with dads is key in raising daughters who are more self-confident, self-reliant and more successful in school and in their careers, we wanted to do something to encourage dads to do with their daughters.
Jodi Allen
Vice president of hair products, Proctor & Gamble, 2016

Nielsen’s “years of research on the importance of the father-daughter relationship inspired the creation of the perhaps the most adorable advertising campaign to appear during this Super Bowl season. Her research has been shared with multiple national news outlets such as PBS, Wall Street Journal and NPR. But a Super Bowl ad? Now, that’s big time. Touchdown!”
Carolyn Kaufman, LifeZette. February 5, 2016