Nielsen states in Wake Forest University press release: “Mattel’s acknowledgement of my research is an impressive example of how companies can work with scholars to enhance and enrich children’s relationships with their parents.”
“The campaign team looked to partner with a researcher who could give the campaign a grounded narrative. To help drive meaningful coverage, Barbie partnered with Dr. Linda Nielsen who is known for her research on father-daughter relationships. Nielsen’s research and comments on father-daughter relations are cited in press materials that brand released to go along with the campaign.”PR Week, April 14, 2017 “Mattel brings dads into the Barbie narrative” -D. Frederick
The campaign…garnered more than 230 feature placements across notable outletsgenerated more than 650 million media impressions
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